Built Ford Tough Series Every event begins with pyrotechnics, explosions, and flames. Then the excitement really begins when the Top 35 bull riders in the world compete against the fiercest bucking bulls on the planet, providing two hours of thrills and spills guaranteed to keep you on the edge-of-your-seat and your heart pounding. The nationally-televised Built Ford Tough Series visits some of the most famous arenas across the United States, including Madison Square Garden in New York and Cowboys Stadium in Arlington, Texas. Each event has a winner, and riders accumulate points towards the ultimate goal, the Professional Bull Riders World Championship. The highest-paid bull riders in the world are not only competing for the coveted Championship Buckle, but also the $1 million bonus awarded to the winner. $10 - $100