What is Run or Dye? Run or Dye is the worlds most colorful fun run... seriously! Run or Dye takes place right in the middle of a big color festival we like to call the Dye Zone (where we blast music and have a blast while our runner DYE RUNNING). The Dye Zone is also where each of our Color Courses start and end. A Color Course is a run that starts as you leave the Dye Zone, and loops out and back until you get doused with more color as you come back. Each Color Course ranges in length, but together the Color Courses add up to 5 Kilometers of the most colorful (and possibly chaotic party) you can imagine! Each time your come back into the Dye Zone from running another Course you will get dashed and splashed with our awesome color AND youll get a chance to go return the favor to your friends in the Dye Zone. (Like a colorful pillow fight without the feathers). Wear your colors from the Color Course like a badge of honor and hustle back so you dont miss the chance to dust your pals with that handful of color goodness. The best part is that the Color never stops coming!